Upbuild
Google Ads
Campaigns, ad groups, search terms, assets and the full account hierarchy, queried the way the API is queried.
AI driven marketing data operations
Run entire data pipelines by prompting.
Point Upbuild at your Google, Meta, TikTok, Adobe and GA4 accounts. Ask for a dashboard, an answer, or a scheduled export into your warehouse. It builds it, it keeps it running, and every version stays restorable. No ticket, no pipeline to maintain.
- End to end pipelines, built by prompting
- Full dashboards on fresh data, built in 3 minutes
- Built for enterprise access management
- Secure by design
Every platform on one subscription
Why Upbuild exists
Everything between the account and the answer is overhead.
Pipelines, dashboard rebuilds and reporting evenings are not the work. They are what stands between a question and its answer. Upbuild does that middle part, and keeps doing it.
01
Dashboards stop decaying
A new market, a renamed campaign, a changed conversion, and the board that took a fortnight is quietly wrong. Upbuild rebuilds its numbers on your cadence.
02Nobody moves numbers by hand
Performance leads, client service and analytics spend the week pulling exports instead of reading them. Ask instead, in a thread the whole team can open.
03The pipeline was never the point
Connectors, syncs, schema fixes and a per source invoice, all of it to move rows that somebody then has to read. Upbuild moves them because you asked.
04You hear it before the invoice
A campaign burning its month in a week, a name that breaks the convention, a refresh that stopped arriving. Say the rule once and it holds everywhere.
AI dashboards
Describe it once. It is current every time anyone opens it.
Ask for the board you would have briefed an analyst to build. Upbuild writes the queries, draws it, gives it its own address, and refreshes it on the cadence you choose. Changing it is another sentence, not another fortnight.
It refreshes itself
Every 30 minutes, hourly or daily, in your organisation's own timezone. A dashboard that is stale says so, in plain words, before anyone presents it.
Every version stays restorable
Each change is a numbered version you can open, compare and roll back. Nothing you publish can be lost by a later edit.
Dashboards that keep running
Built with your assistant, refreshed by Upbuild on their own cadence. Every version stays restorable.
| Dashboard | Version | Refresh | State |
|---|---|---|---|
| Northwind Retail | Executive Overviewd-om2ggxzfce | v33 | 60 min | FRESH |
| Harbour Group | Performance Trackerd-4dwjov2m4v | v25 | 60 min | FRESH |
| Meridian Markets | Tracking Repositoryd-gnk6eaao2w | v32 | 60 min | FRESH |
| Acme Health | Overviewd-tkwjlv5cti | v45 | 30 min | FRESH |
NORTHWINDv33 · 07:04
Executive OverviewDigital commerce & media performance
Spend€412.9k
Orders8,716
AOV€100
ROAS4.1x
Sales and orders over time GA4
This yearLast year
AprMayJunJulAugSep
AI insights
Ask any account anything, and share the answer.
One chat over every account your login can reach. Ask across platforms in one sentence, get the table and the chart, and keep the answer as a data stream any dashboard can reuse. Threads are shareable, so an answer is found once and read by everyone.
Point at things by name
Type @ to point the question at a dashboard, a stream, an account, a platform or a single tool, so the answer is about exactly what you meant.
An answer becomes an asset
Any answer worth keeping is saved as a named data stream on its own cadence, so the next person does not run the same question again.
AI Chats
Ask about any dashboard, stream or account. Type @ to point at one.
Which markets are under target on cost per acquisition this month, and by how much?
| Market | Spend | CPA | vs target |
|---|---|---|---|
| Germany | €84,120 | €41.20 | +18% |
| France | €62,480 | €36.90 | +9% |
| Spain | €51,300 | €28.10 | -6% |
| Italy | €44,970 | €33.40 | +3% |
Saved as the data stream Market CPA Daily
AI CHATSshared
Chart Germany against target for the last 90 days.
MRBlended CPA, Germany 90 days
Against a €35.00 target, dates in view
€33.40 now, from €41.20 target €35.00, dashed
AI data exports
Your warehouse, filled because you asked.
An export pulls a data stream for as many accounts as you choose, on the clock you set, and writes the rows into BigQuery, storage or a spreadsheet. You configure it by saying what you want in a sentence. Every change is a version, so an export can always say what it was.
Set up by sentence, not by ticket
"Pull the last 30 days on the monthly run" is the whole change. Upbuild rewrites the schedule, checks the destination table and saves the version.
Built for many accounts, not one
One export runs its stream for every account you point it at, spread over the window with a cap on calls in flight, merging on the keys you name.
Every export, on its clock
It pulls a data stream for as many accounts as you choose, and delivers the rows to the destination you choose.
Data streamBlended Campaign Daily
Accounts18 accounts, 3 connections
WhenEvery day 06:00, Europe/Madrid
DestinationBigQuery · marketing.campaign_daily
Writesmerge by account_id, campaign_id, date
Last run09:15 today · 140 rows · OK
BigQuery
1,284 rows
uptimal-analytics/Datasets/marketing/Tables/campaign_daily
SchemaDetailsPreviewLineage
QueryExport
| Row | account_name | campaign_id | name | status | cost |
|---|---|---|---|---|---|
| 1 | Northwind Retail | 2144788190 | NW_Google_UAC_ConsiderationAppInstalls_Android_ES_EN | ENABLED | 1284.60 |
| 2 | Northwind Retail | 2144788214 | NW_Google_Search_Brand_Exact_ES_ES | ENABLED | 812.05 |
| 3 | Harbour Group | 3097215544 | HG_Google_PMax_RetailFeed_UK_EN | ENABLED | 2406.18 |
| 4 | Meridian Markets | 4188630271 | MM_Google_Display_Remarketing_30d_DE_DE | ENABLED | 447.92 |
| 5 | Acme Health | 5023774108 | AH_Google_Search_Generic_Symptoms_FR_FR | ENABLED | 963.40 |
fetched_at 2026-09-09 10:14:22 UTC6 of 11 columns
AI alerts
Hear it from Upbuild before the invoice.
The same AI that reads your accounts watches them. Describe the guardrail in a sentence and Upbuild checks it on every refresh, across every account the rule names, then tells the people who can act. No thresholds to maintain, no second set of numbers.
Budget and pacing
A campaign burning its month in a week, a market pacing 40% ahead, a paused line item still spending. You are told while it can still be fixed.
Naming and tracking guardrails
A campaign that breaks your naming convention, a tag that stopped recording, a conversion that vanished. Say the rule once, in words, and it holds across every account.
Guardrails that watch themselves
Say the rule in a sentence. Upbuild checks it on every refresh and tells the people who can act.
RuleTell me when any campaign passes 80% of its monthly budget
ScopeAll accounts, all platforms
CheckedOn every refresh
TellsThe account owner, by mail and in the app
ALERTS4 today
Germany daily refresh has not arrivedsince 06:12, two runs returned no rows
freshness
meta_ES_promo_final_v2 breaks namingexpected market_channel_objective_date
naming
PMax Prospecting at 94% of its monthNorthwind Retail, 11 days left in the period
budget
Harbour Group pacing 38% ahead of planat this rate the month lands on 12 October
pacing
4 fired today across 18 accounts checked on every refresh
Upbuild MCP connector · included
Rather work in Claude or ChatGPT? Do that instead.
The Upbuild connector puts the same accounts inside the assistant your team already opens. It speaks MCP, so it works in Claude, ChatGPT, Copilot Studio and Gemini Enterprise: sign in with the login that already has access, ask, and every tool that touches an advertising platform stays read-only.
Coverage
Every platform. One subscription.
Media, analytics, tag management and storage, reached with the login your people already have. Per-user sign-in, so everyone sees exactly the accounts they already had, and nothing more.
Meta Ads
Ad accounts, campaigns and insights across Facebook and Instagram, with breakdowns and any window you name.
TikTok Ads
Advertisers, campaigns, ad groups, ads, creatives, audiences and pixel activity, with reporting on any dimension.
Snapchat Ads
Organizations, ad accounts, campaigns and stats, on the same terms as everything else.
Display & Video 360
Partners, advertisers, campaigns and line items, for the programmatic side of the plan.
Campaign Manager 360
Advertisers, campaigns, Floodlight configuration and saved reports, plus change logs.
Google Analytics
Any GA4 property, any report, realtime included, with the admin surface for property configuration.
Adobe Analytics
Report suites, metrics, dimensions and reports, for the stacks that never moved to GA4.
Google Tag Manager
Accounts, containers, workspaces, tags, triggers, variables and the live version, across hundreds of containers.
Adobe Launch / Tags
Properties, rules, data elements, extensions and environments, read the same way.
Google BigQuery
Your own projects, datasets and tables, read for answers and written to by scheduled exports.
Google Sheets
Spreadsheets read as a source and written to as a destination, for the teams that live in them.
Built for portfolios
Made for the operations with too many accounts to hand-report.
Agencies reporting on forty clients. Multinationals reporting on eighteen markets. The work does not get harder as the count goes up, which is the whole point.
859Ad and analytics accounts reachable from a single organisation in Upbuild today
101Dashboards refreshing themselves in that same organisation, on their own cadences
1Subscription covering every platform, from Google Ads to Adobe Analytics to BigQuery
0Platform seats your clients or colleagues need to open what you share
Get in touch
Tell us how many clients and markets you report on.
- Agencies and multinationals: dedicated quota, invoicing, onboarding, custom connectors
- We will show you the platform live, set up the way you report
- Security review pack, data processing terms and subprocessor list on request